KICKBACK

Fun, laidback, casual. Warm and approachable. An everyman’s drink with no strings attached. Easy, relaxing, enjoyable.

Client

Kickback Beverage Co.

Year

2024

Category

Alcoholic Beverages

Type of Work

Identity Design

Logo Design

Packaging

To capture the vibe of Kickback we created something simple, warm, and familiar to create the inviting, approachable, and no frills feel of the brand.

Kickback embodies the feeling that its name implies: kicking back, relaxing, and just enjoying the moment.

The no carbonation, no sugar, no caffeine makeup should make drinkers feel the same as they do around good friends: carefree, light, and joyful.